Welcome to inclusion and marketing the show. That’s all about giving you the skills and insights. You need to win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored my brands. I’m your host, Sonia Thompson, a marketer, and a person with a lot of differences.
Let’s get to it. In 2020 after the murder of George Floyd, we started hearing a lot more individuals and businesses talking about the idea of being anti-racist. I even worked with a client last year that decided that anti-racist was one of the values they wanted for their team. But the more I talked to people, the more I realized that there are many folks that still aren’t really sure what it means to be anti-racist, especially when we’re not talking about the obvious KKK type imagery that may come to mind when you hear the term racist. So to make sure we’re all on the same page with regard to what anti-racism is, what that looks like in business and how you can work to embody anti-racist principles on a daily basis. I brought in an expert on the topic to school assault, Dr. Nicole, Charles, we covered a lots of good ground in this episode, so let’s get to it.
Access the full transcript of the episode here.
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Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you.
Thanks for listening.