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Ep. 9: Why Differences are Profitable

Key points:

  • The tangible and intangible benefits of leaning into differences into your marketing
  • Why many underrepresented communities struggle between standing out and fitting in when it comes to their cultures
  • A common and detrimental misconception about leading with differences in media and marketing
  • Who decides what is mainstream and what isn’t
  • The role of marketing in shaping popular culture
  • Where true inclusive marketing starts
  • How to authentically be representative and inclusive in your marketing

Cambio & Co 

Sinta & Co

GelaineSantiago

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