Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.
There’s plenty of research that shows diverse teams out-perform their non-diverse peers. Not only do they outperform them financially, but they also are more innovative.
But just because you have a diverse team doesn’t mean you’ll automatically receive the benefits of having one. You have to be intentional about creating a team culture that enables everyone on the team to thrive, and be better together.
In this episode, Black talent share their experiences working in high-performing diverse teams, and offer their perspectives on the environments that existed that enabled those teams to thrive.
Go to Listen to Them for all the episodes in this special series, and to get details about the live masterclasses happening February 22-24 to help you build action plans based upon the insights gleaned from this special series.
Access the full transcript of the episode here.
If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.
Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you.
Thanks for listening.