Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands.
I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.
As a Black woman, I’ve grown accustomed to being the only one in the room on many occasions. But it’s not just my experience. Ask any woman, person of color, or anyone else from a historically underrepresented group, and for most, being “the only” or “one of a few” in both personal or professional settings is nothing new.
But we adapt. We find ways to push through the discomfort of those experiences in a manner that enables us to thrive.
But there are costs that come with being “the only” or “one of a few.” And when you know the experiences, the costs, and the burdens associated — it equips you with the insight you need to make things better for Black team members and other people from marginalized communities who find themselves in this position far too often.
As a result, you’ll be able to make more of the people on your team feel like they belong, and create an environment that enables them to thrive.
Listen to the entire “Listen to Them” series. There, you’ll also find details about the live workshops happening February 22-24 to build action plans based upon insights from this series.
Access the full transcript of the episode here.
If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.
Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you. Thanks for listening.